"Karen, George and I came up with a design that would go seamlessly from beach to street. It's chic, big enough for all my beach essentials and fits nicely in my bike basket."

"I mix and match our printed tops and bottoms depending on my mood. When I know I'll be body surfing, I wear the fuller coverage styles — I'd hate to come out of the water without my top or bottom." 


"I alternate between my KBL Wild Promises shades and my Pret-a-Surf for KBL red Soldier Betty pair." 


"We just launched these for spring so I will be sporting the pair with red roses to match my rose printed retro bikini." 


"I swear by this line. I always have Nutrify & Protect Day Cream, Nourish Eye Cream and Stimulate Serum with me — both on and off the beach."

"The heat from the sun helps the ingredients in this conditioning mist penetrate the hair even deeper. Why not take advantage of the sun!" 


"I just finished <i>The Hunger Games</i> and cannot wait to read the next two."

"Karen's mom gave us cute beach thermoses that I fill with Crystal Light lemonade."


<p>When Jillian Demling isn't working as a magazine editor in New York City, odds are she's either at the beach or designing clothes that are made for the beach. Two years ago last month, Demling and co-founder Karen Mulligan launched their active-chic line <a href=http://pretasurf.com/ target=_blank>Pret-a-Surf</a>, which has been satisfying sophisticated and style-conscious surfers ever since. It helps that as surf-obsessed beach-goers themselves — they spend summers at Indian Wells in Amagansett, NY — brand research happens organically. "We jump on our bikes and ride three blocks to the ocean," says Demling, where a dream day includes a morning run and an Iced Dirty Hairy from <a href=http://www.jacksstirbrew.com/ target=_blank>Jack's Coffee</a>. "By 2pm we'll be ready for our first of many Kadima tournaments. Karen always wins and I end up covered in sand trying to dive for winners." Here, her musts for a chic day by the sea:

My beach essentials: Jillian Demling

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