rachel krupa, publicist, fitness, bag, equipment, gym 

"I start each day with a cup of Smari—it’s thicker than Greek yogurt and has 20 grams of protein and only 100 calories. It keeps me full and energized until lunch."


"The crispy edges of a brownie in a bag—I can’t stop eating them. But they’re a not-so-bad-for-you guilty pleasure."

"I travel back and forth from LA to New York at least a week a month, and I live for the Recovery Mist. It keeps my face hydrated, lifts my mood, and smells incredible."

"These are my shoe obsession. They are so comfortable, and when I’m wearing them, all I want to do is dance. They are also great for traveling because they fold up easily."


"I live in this! Not only is it the softest thing I’ve ever put on, but it is also the easiest. Fashion + comfort = perfection."


<p>When food industry insiders and health gurus want to launch something new, they call Rachel Krupa. Since opening her <a href=http://krupaconsulting.com/ target=_blank>namesake PR firm</a> in 2010, she's built brands from grass root and grass-fed (see: celeb chef Jamie Oliver's Food Foundation) to cult-followed (see: TEDxManthattan). Here, five things that help her stay fueled and fashionable as she does it.

Unzipped: Rachel Krupa 

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