brands-to-watch

Ever since the activewear everywhere trend took off and people started pairing their <a href=/articles/2017/11/approach-athleisure>leggings with heels</a> and <a href=/articles/2018/05/track-jackets>track jackets with skirts</a>, the competition between brands in the space has made it hard for newer companies to break out. So when one is able to transcend the noise and make an exceptional product, it’s noteworthy. Such is the case with <a href=https://allfenix.com/ target=_blank>All Fenix</a>, <a href=https://www.filippa-k.com/int/softsport target=_blank>Filippa K</a>, and <a href=https://wearwone.com/collection/ target=_blank>Wone</a>, three new brands whose unique styles and carefully-curated collections have made them the ones to watch. Below, Furthermore spoke to designers from all three companies about what it’s like to break into the competitive activewear market, from where they draw inspiration from, and more.

3 new brands to watch

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