all fenix

When <a href=/articles/2017/05/melbourne-cafe-culture>Melbourne</a>-based couple Georgia Sackville and Jason Seidl were conceptualizing their <a href=/articles/2018/05/matching-athleisure>activewear</a> brand back in 2015, they were inspired by the idea of the phoenix, the mythical bird that represents <a href=/articles/2017/01/indagare-american-southwest>rebirth</a> and rejuvenation. Since the duo wanted to design clothing for women who were already embracing their fitness journey along with those who were just starting out, they decided to name their company after the phoenix, adding the “all” in front to reiterate the idea of inclusivity and switching the name up to “make it our own.” Furthermore spoke to Sackville about those early years and what it’s like to collaborate with her husband.<br><div><br></div>

Q&A: Georgia Sackville, All Fenix founder

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