Caraa

When Aaron Luo wants to get to know someone, he has a simple trick. “I just take a look at what <a href=/articles/2018/10/belt-bags>bag</a> they’re carrying,” says the co-founder and CEO of <a href=https://caraasport.com/ target=_blank>Caraa</a>, a New York City-based sport bag and <a href=/articles/2017/04/colored-sunglasses>accessory</a> company. “I think a bag says a lot about the <a href=/articles/2018/10/make-better-decisions-maximizers-satisficers>personality</a> of the person. Are you active? Do you work out? Do you travel? Do you like to stay organized? I think the bag can tell it all.” Indeed, before Luo and his co-founder, designer Carmen Chen Wu, launched Caraa in 2015, they conducted market research by people-watching at the juice bar at Equinox in Soho. “We wanted to understand why people brought so many bags—a gym bag, a handbag, a work bag—and then we wanted to create a solution so people could start carrying just one well-made, stylish and functional bag.” The result was Caraa’s Studio Bag collection, designed to transition between all of life’s activities—changing straps converts it from a satchel to a backpack to a cross-body bag. Subsequent women’s collections followed and this month, Caraa is launching a men’s bag collection, sold exclusively at select Equinox locations. “We received thousands of emails from men telling us they had the same issues women did—having to carry around super-heavy bags or multiple ones that weren’t functional,” says Luo. Here, Luo talks about starting Caraa from scratch, which trends are emerging in the world of bags, and his favorite workout.

The CEO of Caraa on fashion and business

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