The organic skincare company created an exclusive set of amenities for Equinox Hotels.
For co-founders Keston Mujis and his brother Jeremy, Grown Alchemist was born out of coincidence. The Australian duo worked together in product development for brands around the globe. While conducting testing for a client, they discovered the positive impact that natural active ingredients [like zinc oxide and hyaluronic acid] could have on skin health. This inspired them to start their own organic skincare company.
The brand recently collaborated with Equinox Hotels on an exclusive in-room amenities kit. Keston Mujis, who also functions as creative director, talked to Furthermore about ingredient sourcing, post-exercise products, and more.
On working with family…
“I consider it a privilege to be able to work with my brother. On a professional level, it's his commitment to maintaining our brand's vision and on a personal level, it's wonderful to have a partner you know so well and trust with your life.”
On the inspiration between the Equinox Hotels collaboration…
“We wanted to bring a little piece of New York to the products. The High Line Park is the backyard of the hotel and one of New York’s must-sees. So, the products include the actives of some of the botanicals you can find in the High Line Park like sage essential oil, geranium oil, orange flower water, and rosemary.”
On some of the amenities kit items…
“We created specific a.m. and p.m. products: a.m. products [with invigorating ingredients like caviar lime and rose] to get you moving in the morning and p.m. ones [that include soothing chamomile and tangerine] to promote a more restful night’s sleep.”
On ingredient sourcing…
“We know that our customers have concerns around the safety and ethos of what they put on their body as well as what they put in it. We have always emphasized and understood the importance of using powerful, [clean, organic] ingredients in our skincare in order to stimulate the biological functions that support healthy skin.”
On post-exercise must-haves…
“Post-exercise, I would recommend double cleansing with any of our cleansers to remove all impurities. Afterwards, I’d suggest our Hydra-Mist+. It contains potent peptides, hyaluronic acid, and antioxidants to visibly smooth, soothe, and rejuvenate skin.”
This interview has been edited for publication.