The newest Manhattan location celebrates the intersection of social and fitness life.
If you’re in Manhattan, there’s a new Equinox club in town. Located in NoMad, just northwest of Madison Square Park, Equinox's latest addition is one of the most unique spaces to date — a tribute to the vibrant surrounding neighborhood.
27th Street is known for its history of innovation. Nikola Tesla lived here, and the surrounding blocks are peppered with avant-garde hotels and forward-thinking museums. With that spirit in mind, the design for the latest club celebrates how social and fitness life intertwines, creating a more innovative lifestyle.
Made for Movement and Connection
“The club is broken up into four floors with a central feature stair that’s designed to provide theater to the whole experience,” says Tim Pena, Equinox’s Vice President of Architecture and Design. “But it’s the ground floor that’s particularly unique. It’s an active space, where you can get in a good workout with big windows onto the streets, where you’ll be able to see the daily movements of the neighborhood, and then there’s a lounge next to that for the social component — it anchors the space.”
It’s on the ground floor that you’ll find strength equipment and Precision Run classes. NoMad will also offer a hybrid yoga and barre studio — one of the most requested features from Manhattan members.
A Social Palette
The color palette of the NoMad location also pays tribute to the unique social spirit of the space. “We combined some of the exciting raw materials of the original building with a blend of deeply saturated greens, florals, and dark gray that we mixed with bright fabrics and natural stone,” says Andrew Lee, Equinox’s Director of Architecture and Planning. “We wanted to set a scene that’s comfortable, inviting, and conducive to impromptu meetings and socializing.”
The NoMad State of Mind
It’s been a few years since Equinox opened a new location in Manhattan, and the choice to head for NoMad was a no-brainer. “Equinox has always been at the forefront of communities that are growing and evolving, which is why we entered Hudson Yards, Dumbo, and Williamsburg,” says Lee, “We’re drawn to neighborhoods that are changing very, very quickly. We like to enter — and really contributing to — the broader neighborhood to help that community evolve. That, to me, is maybe the most exciting part."