To celebrate the LGBTQIA+ community, Ron Dorff is launching a limited-edition Pride collection with The Shop at Equinox.
Call it quiet luxury, a capsule wardrobe, or stealth wealth — it’s clear the past few years have shown an appreciation for the power of minimalist dressing. The “less-is-more” approach isn’t necessarily about how much you wear or own but rather mastering the art of curating a wardrobe where timeless silhouettes, impeccable craftsmanship, and functionality collide.
At the heart of this philosophy is the iconic contemporary menswear brand Ron Dorff, which just launched a new collection for The Shop at Equinox celebrating Pride and inclusion.
Born in 2012 from a kitchen-table idea, Ron Dorff is the collaborative vision of Jerome Touron (a Swede) and Claus Lindorff (a Frenchman). The goal has always been to seamlessly fuse French sophistication with Scandinavian minimalism — and to emphasize this unification of sartorial styles, Ron Dorff is a combination of the co-founders’ last names.
The “less-is-more” approach leaves little room for error in terms of design. “The looser a fit is, and the more ‘decorative’ details added to a piece of clothing, the more other brands can get away with in terms of bad cuts, random finishings, and poor fabrics,” says Co-founder and Creative Director Claus Lindorff. “At Ron Dorff, each design is stripped down to the bare minimum, and every detail has a functional purpose. This means that every seam has to be immaculate and every fabric impeccable, or it can be spotted a mile away.”
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The timeless design and flawless quality can be experienced in the latest Ron Dorff x Equinox Pride-themed collaboration, which features a unisex “LOVE” tank and T-shirt, a crop top, a pair of athleticwear shorts, and a set of swim shorts. “It came together in a very obvious way since Equinox and Ron Dorff are both very involved brands in the LGBTQ+ community, and we stand for a lifestyle that is adhered to by the community,” says Lindorff. “From the product, design, image, and most importantly for our mutual customers, it was a collaboration that made sense on all levels.”
Durability is paramount to the artistry behind Ron Dorff’s pieces so that they can be worn not only during Pride Month but also integrated into your everyday wardrobe year-round. “Whether worn at the gym, at home, or work — since we’re very much seeing a post-Covid trend of chic sportswear becoming the new work uniform — Ron Dorff is meant to be worn season after season, year after year,” says Lindorff.
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Ron Dorff is more than just a fashion brand; it represents a lifestyle characterized by a pursuit of excellence on par with Equinox’s high-performance way of living.
The brand's motto, “discipline is not a dirty word” is a “provocative approach that challenges the stereotype of the French as lacking discipline,” says Lindorff. “It's a nod to the gym and the need for discipline to achieve results, but it also carries a deeper meaning for life itself. Just as Equinox empowers its members to embrace desire as the engine of action and the fuel for a high-performance lifestyle, Ron Dorff is here to inspire its customers to view the world with an attitude that everything is possible with dedication, open-mindedness, and — of course — some discipline.”