New Equinox apparel emphasizes how the timeless denim style can resonate in the world of activewear.
Denim will simply always stay in style. The cornerstone of classic jeans and jackets, denim has long been a wardrobe essential, but how it’s worn constantly changes. And now, it’s evolving beyond its traditional roles, taking center stage in activewear.
In your high-performance lifestyle, where comfort, functionality, and style are all paramount, the fusion of denim in activewear is a natural sartorial progression. “This season, we’re seeing that denim is more a color treatment and less of a fabric,” says Equinox Vice President of Retail Annie Walters. “By applying the color and its ribbed-style texture to activewear, we’re flexing how versatile and creative denim trends can be.”
The new one-shouldered crop bra and leggings offer a fresh take on athleisure in a timeless chambray wash while retaining the premium quality and functionality found in the rest of the Equinox apparel line. “People are spending more and more time on fitness and living in athleisure and denim-inspired performance wear, which is a way to put your personal stamp on the growing trend,” Walters says. The intersection of functionality and modern denim style resonates with members who want fashion-forward designs and high-quality activewear.
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As with all Equinox apparel, the versatility of the new denim-infused pieces allows you to seamlessly transition from the Club to the rest of your everyday hustle. “The new denim bag from MZ Wallace encapsulated the to/from ethos. The unisex crossbody silhouette makes it easy to bop around from the gym to your home,” says Walters. Mix and match the new crossbody with your existing wardrobe, or embody the spirit of its adaptability with denim-on denim. The bag's darker denim tone and quilted texture are great as a focal point. Or, you can make a full denim look your own by pairing it with other pieces in different washes or finishes to add visual contrast.
The rise of denim performance wear reflects a broader cultural shift towards prioritizing practicality and extreme function — without sacrificing style. For denim lovers who want it all, these new pieces are the perfect way to dress with both versatility and luxury in mind.
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