Life is the Luxury
Visceral autonomy. Vivid clarity. Heightened senses.
The ability to ascend to a higher place. This is what a
life only possible through Equinox feels like.
Explore our 2022 campaign: Life is the Luxury.
It’s not a reinterpretation, but an elaboration of our
brand’s iconic rallying cry: It’s Not Fitness. It’s Life.