Style meets function with the Equinox Shop’s activewear and lifestyle offerings.
There will always be space for the timeless appeal of quiet luxury, but there is something to be said about the sartorial power that comes from unapologetically wearing your favorite logos. Regardless of which camp you fall under, as you enter a season of transition and refreshing your wardrobe staples, Equinox apparel provides a happy balance between minimalist dressing and the personality that comes from displaying your beloved brands.
“We’re seeing a movement post-COVID of people showing their brand loyalty again, and we’ve expanded and elevated our apparel to mirror the luxury level of our brand,” says Annie Walters, VP of Retail at Equinox. Equinox prioritizes consistent quality, style, and functionality with premium fabrications, thorough testing, and meticulous attention to design details. “We revamped our logo program and completely redesigned our branding throughout our entire line of performance and lifestyle categories,” says Walters. “Our logo is more understated and subtle than other brands.”
Take, for instance, the new Equinox Banana Bag, a clear nod to the crossbody trend. “We spent a lot of time with the construction and how exactly it sits on the body,” says Walters. “There’s the thoughtful length of the strap and the sturdier trim that keeps it in place. A lot of the crossbodies today don’t hold their shape like ours. There’s the tonal Equinox branding on the strap and rubber logo treatment on the bag to subtly express your personal style and appreciation for superior craftsmanship.”
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Effortlessly transitioning you from brunch to errands to quick workouts, the Equinox logo wear collection features essential pieces such as varsity jackets, tanks, and the new Supima cotton and modal t-shirt with an embossed, tonal logo. “When we develop new apparel products, we think about what members can simply throw on after class — the staples. Our approach is more of a key item collection rather than full breadth,” says Walters. The ease of dressing is also a result of the Shop’s largely monochromatic color scheme. Thanks to the black and white staples (and the occasional pop of color) that complement whatever else you’re wearing, shifting from the Club to the streets is a no-brainer.
Beyond aesthetics and functionality, Equinox logo wear is more than wearing a brand — it’s about embodying a mindset of wellness, performance, and community. Members who choose to wear Equinox-branded apparel align themselves with a like-minded group of individuals dedicated to active well-being, leading to lasting connections.
“Any one of our unisex pieces shows that you’re part of this tribe that lives a high-performance lifestyle,” says Walters. As you navigate your daily routines, Equinox apparel seamlessly blends style with function, empowering you to express your personal style while prioritizing wellness.
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