Inside ASRV’s first womenswear collection, now available exclusively in The Shop at Equinox.
The right activewear doesn’t just make a difference in your performance — it elevates your entire training experience.
And now, Equinox members can give their workout wardrobe a much-needed upgrade, thanks to ASRV. The brand synonymous with high-performance gear and versatile style has officially launched womenswear, now available exclusively in The Shop at Equinox.
At the core of the new ASRV collection — and all the brand’s pieces, for that matter — is a dedication to the principles behind its name: All-Season Recreation Versatility, says Jay Barton, ASRV’s CEO and head of innovation. The gear is designed to be adaptable across a broad range of temperatures and environments, include functional elements (think: pockets, zippers), and have a versatile aesthetic that fits the vibe whether you’re in the Club, on a hike, or at brunch downtown.
“We believe the more functional and performance-driven your closet is, the easier it becomes to embrace a healthy, active lifestyle — and that momentum can transform your entire life,” says Barton.
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The ASRV womenswear capsule — boasting a variety of items, including bras, leggings, joggers, and tanks — is designed with three key elements that set it apart from competitors. The first is the cutting-edge Lycra fabric blend, which took more than a year to perfect. This material, known for its elasticity, shape retention, and durability, is incorporated into the new leggings, biker shorts, and sports bras. "While it’s not used as often due to its higher cost, the quality it delivers is truly unmatched," says Barton.
Another standout is the French terry fabric, made using stretchy Sorona yarn. “This [partially] plant-based fabric offers a balance of softness, durability, and moisture-wicking properties, making it perfect for workout hoodies and joggers,” says Barton.
The most innovative item in the collection is the belt pack short, which features a removable belt pack that expands to hold your phone, keys, and wallet, says Barton. Built into the waistband, the belt pack can be worn in front for casual wear, flipped to the back for running, or removed entirely for a sleek look.
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The collaboration between the brand and The Shop is a natural fit, says Barton. “Both ASRV and Equinox are united by a commitment to excellence, high performance, and a holistic approach to physical and mental well-being,” he explains. “Equinox members embody the same relentless drive that fuels ASRV — individuals who are passionate about fitness and demand top-tier quality in performance and style.”
The ASRV womenswear collection is now available in The Shop at Equinox. Shop the new release, and other ASRV products, in-store or online.
